Professional Work
NRF Foundation RISE UP - Supply Chain, Inventory,& Logistics
(Credential COMING SOON)
L'Oréal Brandstorm 2025
Team IKIGAI
"Ours to Simply, Yours to Own"
Kohl's - Vendor Product Audits
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As an Ecommerce Marketplace Specialist under the Direct-To-Consumer team at Kohl's, I audited thousands of products ranging from Home Improvement, Furnitures, to Accesssories for 3rd-party vendors and dropshipping suppliers.
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These are some of my favorites items that I had reviewed, which sparked my interest in these product categories.
Zo Project - Promotional Documentary Campaign
& Info Brochure
A Zo Project Film - Part 1
A Zo Project Film - Part 2
Hey guys! I led marketing initiatives and aid in two new product designs for a social enterprise called Zo Project with a mission focused on preserving the Vietnamese tradition of papermaking that has been around for centuries. A new product line, "book cover" was launched with these contemporary designs.
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Filmed and produced a two-part documentary series diving into the process of coming up with new product designs for the retail shop and the production process of traditional papermaking process and batik design in the rural provinces of Northern Vietnam. This documentary includes ethnography research and qualitative interviews with professionals in the field and local villagers.
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Generated a informative tri-fold brochure outlines the new paper product designs and design collections/concepts at the shop for the design exhibition.
Clocky LLC - Content Management
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As a social media marketing intern, I developed and implemented effective social media marketing strategies to maximize product visibility and drive sales.
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I create compelling post descriptions and manage images to optimize search engine optimization visbility.
CHASA - Business Card
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When I was the Co-Finance Chair for the Chinese American Student Association, I noticed that there was a lack of business cards among student organizations so I decided to design one through Canva that best fit CHASA's image and increase our visibility in 2021. Note: the bubble tea logo was designed by the Design Chair.
Projects
March 14, 2025 (Recent Work)
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Harbor Freight Tools - Store Analysis
My Tasks:
I wanted to try something new that was outside my level of expertise and knowledge and for the first time, I did my project about tools! I learned so much about the various functions of tools and how it has shaped the retail industry.
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Spent more than 150 hours researching and analyzing Harbor Freight Tools and the industry while putting together a presentation
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Conducted an in-depth store layout analysis of the retailer at a local store and drew a 2D model in SmartDraw software
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Made observations at Harbor Freight Tools, Home Depot, and Ace Hardware with a primary focus on the Automotive department
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Completed a competitor analysis through E-commerce and in-store merchandise observations
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Von Maur - Design Thinking Semester Team Project
My Tasks:
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Conducted data analysis on the "Total Post Engagement" before and after implementing social media giveaways (Slide 22, 23)
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Provided recommendations to improve customer traffic and conversion rates (Slide 25, 26)
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Collaborate with my teammates, Director of Social Media Marketing & Head of HR to propose an opportunity or challenge and solve it through design thinking approaches
New West & East Fashion Style (Personal Presentation)
My Tasks:
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Pitched a fun, new company that combines fashion from the West and East in my Business Chinese course
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Case Study - Stellaware
Sales Analysis
My Tasks:
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Compare store sales for a big retailor (fictional) across the U.S. based on given data, using statistical analysises: descriptive, bivariate, and regresssions
Competitive Shopping & Trend Board Analysis
My Tasks:
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Ecommerce website observations
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Competitive analysis via 3 x 3 chart with "Good, Better, Best" pricing theory
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Trend analysis via WGSN & TrendStop
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